Integrating earned, owned, and paid media is essential for a unified communications strategy, maximizing reach and enhancing brand credibility across all channels.
Target Audience: Define the audience and how they make decisions.
Strategy: Design earned, owned, and paid communications programs that addresses target market needs.
Messaging & Thought Leadership: Develop a unified narrative and vision for future, to be used throughout all materials.
Communications Calendar: Develop year-long schedule (updated and reviewed quarterly) mapping major announcements, awards, events, content, competitive actions and key industry dates.
Impact & Optimization: Set baseline brand metrics and monitor progress, refining strategy as needed.
